Aeffe's new strategic direction for Moschino and the group's growth in all of its markets and channels contributed to gains in profitability and sales in 2021.
, with the integrated management of all clothing licenses tied to the brand; direct management of distribution in mainland China, and significant strengthening of the online sales channel.”paying 66.6 million euros for the 30 percent stake in the brand it didn’t own. It also acquired the license to produce and distribute the Love Moschino collections of women’s apparel in-house for 3.6 million euros.
Operating profit amounted to 9.2 million euros, compared with an operating loss of 24.5 million euros in 2020. Retail continued to be partly affected by the reduced flow of tourists. In Asia and the Rest of the World, the group generated revenues of 65.4 million euros, representing 20.1 percent of the total, up 21.2 percent compared with 2020. The Greater China area led this growth with a 23 percent gain.
Wholesale revenues climbed 22.4 percent to 238.8 million euros, representing 73.6 percent of total sales.