Alfa Romeo CEO: our interiors must remain 'driver-focused' | Autocar

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Alfa Romeo CEO: our interiors must remain 'driver-focused' | Autocar
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Alfa Romeo's CEO says its interiors must remain 'driver focused', adding that keen drivers don't need weather forecasts and massive touchscreens

Alfa Romeo’s customer research suggests that its buyers want an evocative cannocchiale double-cowled instrument panel in their cars and an infotainment system that gives them driver-specific information about their car’s condition but doesn’t bamboozle them with unnecessary information.“We will have the cannocchiale, for sure,” said Imparato, “and we will have a larger central display than we do currently, depending on the car.

“I also like the idea of a larger head-up display with a ‘ghost car’ projected as if on the road ahead, to help you position the car as you drive. “This feels like something an Alfa should do. It’s helping you to drive the car and keeping you engaged in the process. “What I don’t need is to know the weather for three weeks’ time. I don’t care – I’m here to drive.”

As regards autonomous driving technology, future Alfas will come with separate driving modes that Imparato describes as “I want to drive” and “I want to be driven” and will oblige drivers to choose between the two at the start of every journey, ensuring there’s no confusion between semi-autonomous operation and full human control.

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