Melodie Perez, or diaryoftroubledskin on Instagram, saw the most significant Instagram growth, driven by her relatable content and embrace of 'acne positivity.' In second place was fledgling Gen Z 'It' girl, Alix Earle.
Data from social media management platform Dash Hudson shows that in 2022, Instagram’s brightest rising stars primarily consisted of already-popularTikTok’s prevailing stripped-down style of content has also crept onto Instagram, as is reflected by Melodie Perez, or @diaryoftroubledskin’s sizable momentum, which was fueled in part by her documentation of her Accutane journey at the
start of the year., who maybe looks like an O.G. Instagram influencer, she doesn’t act like that — her videos are very authentic, you’re often getting ready with her,” said Kate Archibald, chief marketing officer at Dash Hudson, of the fledgling Gen Z “It” girl, who captivated social media during her December breakup with MLB player Tyler Wade, and has skyrocketed in popularity since.
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