Amazon agreed to limit its use of non-public seller data and address alleged anti-competitive practices against third party Prime sellers.
, Amazon promised to no longer take non-public data from sellers on its marketplaces and use that to aid in its own retail business. Additionally, the e-commerce behemoth will set, “non discriminatory conditions and criteria” for marketplace sellers on its Prime service and additionally grant Prime sellers the freedom to chose any carrier for their logistics, rather than force them into using Amazon’s own logistics service.
Amazon will also take steps to address concerns of anti-competitive behavior in its Buy Box section of its retail site. The company committed to treating all sellers there, including their own brands, equally when ranking offers. Maybe more importantly though, Amazon will give European customers a second Buy Box if there is another product from a different seller, “that is sufficiently differentiated from the first one on price and/or delivery.
“Today’s decision sets new rules for how Amazon operates its business in Europe,” EU competition commissioner Margrethe Vestager said. “Amazon can no longer abuse its dual role and will have to change several business practices. Competing independent retailers and carriers as well as consumers will benefit from these changes opening up new opportunities and choices.”
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