Herrington has served on the high-level S-team at Amazon since 2011 after initially joining the company in 2005.
He started on the company's consumables business then launched AmazonFresh in 2007 and began leading the North American consumer business in 2015, according to Amazon.
The move comes after Amazon announced earlier this month that former CEO of Worldwide Consumer Dave Clark would soon resign. Clark later announced he would join supply chain software start-up Flexport as its new CEO in September. Jassy said Amazon was changing the name of the Consumer business to Amazon Stores, adding that it would also bring the Operations group under a single leader, John Felton.
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