Amazon is bringing free sports news and highlights, movie trailers, and cooking shows to Fire TV customers free of charge.
This isn’t quite as significant an offering as Tubi or Pluto TV, but Fire TV users will now have access to “thousands of hours of free, ad-supported videos and live content” right from the home screen. Here’s everything that Amazon is adding to Fire TV:: Watch the latest highlights, news, and analysis on your favorite teams and athletes on-demand from NBC Sports, FOX Sports, and MLB.
You can find the new free content in dedicated rows on the Home and Free tabs. The sports highlights are also available on the Sports screen. Select a content tile to start playback. You don’t have to download or sign up for anything to access the free content. Charlotte Maines, Director of Fire TV Advertising, Monetization and Engagement, shared the following statement regarding the news on Tuesday:
Since launching the Amazon News App on Fire TV in 2019, we’ve heard from our customers how important free, easily accessible content is to them. In fact, thanks in part to content like this, engagement with free ad-supported streaming TV content on Fire TV is up over 50% this year compared to last.
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