Amazon Could Be a Late Holiday Bloomer

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Amazon Could Be a Late Holiday Bloomer
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Heard on the Street: Amazon’s massive expansion of fulfillment network puts it in prime position to help later shoppers

Amazon . com hasn’t had the merriest of holiday seasons yet. But the e-commerce giant is in a better position than ever to help shoppers who didn’t get on the ball early.

Online shoppers spent about $33.9 billion during so-called Cyber Week—the period from Thanksgiving Day through Cyber Monday—according to tracking from Adobe . That is down 1.4% from the same period last year. There isn’t a pattern of shoppers choosing bricks over clicks; the National Retail Federation reported thatwas down 3.4% from 2020 for the same period. Rather, more shoppers seem to have gotten out early. Adobe’s data showed total online spending up nearly 12% to $109.

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