The ecommerce giant is partnering with London-based fashion reseller Hardly Ever Worn It to increase its high-end fashion offerings abroad.
Four countries in Europe will benefit from the new partnership with Hardly Ever Worn It. Image credit: AmazonEcommerce giant Amazon, via its Luxury Stores program, is branching further into the secondhand space.
“We’re thrilled to expand our luxury offering with Hardly Ever Worn It this year, to include more of our customers’ favorite brands and styles,” said Ruth Diaz, vice president at Amazon Fashion Europe, in a statement. The pair is promoting a few selections in a spring-themed campaign, titled “Luxury Finds, Loved Before.” Swedish-born Somali model Ikram Abdi Omar and American model Noel Capri star in frames shot by British photographer Ben Weller.Amazon, with its distribution and pricing expertise, is attempting to get in on a market of increasing popularity, pushing preloved designer items to the forefront with its collaborator.
HEWI brings 12 years of experience reselling high-end fashion items to the table, a business that is especially garnering interest overseas . U.S. buyers were the first to be granted access to the preloved goods.
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