Amazon wants to bring healthcare into the “Everything Store.” It may be one of the most difficult expansions the company has faced. via WSJ
Amazon has said it is motivated by the interest shown from its employees, who were first to test Amazon Care. In Seattle, roughly 30% to 40% of employees used the service in a meaningful way, people familiar with the matter said. While most employees have used the service for urgent care, Amazon has hoped to establish a broader set of care options that more closely resemble primary-care services, the people said.
Success will depend on scale, but also on convincing patients to switch to a new model and a new doctor, said James Stanford, managing director and partner at Fitzroy Health, which makes seed investments in healthcare companies. One Medical, based in San Francisco, uses a concierge-like business with virtual medical visits, wellness coaching apps and in-person visits.A weekly digest of tech reviews, headlines, columns and your questions answered by WSJ's Personal Tech gurus.
One Medical has worked to expand its own clinic network, but has burned through cash doing so, losing money on its startup clinics as they attracted new patients and poured money into new locations and hiring, said Brian Tanquilut, a Jefferies LLC healthcare analyst.The tech companybusiness after buying online pharmacy PillPack Inc. about two years ago.
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