Amazon FireTV Channels brings a new era of ad-support series and movies front and center on the streaming platform.
Amazon today announced Fire TV Channels, which brings even more free ad-supported TV — otherwise known as FAST — to the Amazon Fire TV operating system.
None of this replaces subscription video services like Amazon Prime Video, Netflix, or Disney+. It’s all part of a continued movement to augment that with free video that makes revenue via advertising. You watch, and Amazon gets a cut. And it’s now baked into the main home screen, much like what Google TV has done, too.
Related Videos “With the launch of Fire TV Channels, we’re doubling down on our free ad-supported TV experience–which already includes News, Sports, Food & Cooking, Music Videos, Trailers, Gaming Videos, and Comedy,” Charlotte Maines, director of Fire TV advertising, monetization, and engagement, said in a press release. “In the past six months alone, monthly hours streamed of this content has grown by 300%.
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