Amazon has temporarily shut off user reviews for The Rings of Power on Prime Video, claiming to take this action so it can filter out “trolls” leaving negative comments about the new series.
reports, “is designed to weed out ones that are posted in bad faith, deadening their impact.”
The report went on to claim that “the series appears to have been review bombed — when trolls flood intentionally negative reviews for a show or film — on other sites like Rotten Tomatoes.” On the leftist film and television review-aggregation website Rotten Tomatoes, reviews are separated into two categories: Tomatometer, a score that represents the vast majority of professional movie critics, and Audience Score, which refers to members of the general viewing audience.an 84 percent rating from the professional critics and a 39 percent rating from user-submitted reviews.
Amazon’s retail ecosystem relies heavily on user reviews, so it was previously unthinkable for the tech giant to follow in the footsteps of Netflix, which abandoned its entirely after an Amy Schumer special was widely panned by viewers. However, this recent move to protectopens the door for Amazon to take just as drastic of a move to silence its own customers.
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