And it plans to keep growing, targeting health care and 'smart homes' with its next acquisitions.
. And at select Amazon stores and Whole Foods, the company is testing a palm-scanning technology that allows customers to pay for items by storing biometric data in the cloud, sparking concerns about risks of a data breach, which Amazon has attempted to assuage.
“It’s hard to think of another organization that has as many touch points as Amazon does to an individual,” said Ian Greenblatt, who heads up tech research at the consumer research and data analytics firm J.D. Power. “It’s almost overwhelming, and it’s hard to put a finger on it.” Whether that will relieve concerns is another matter, especially in light of research about Amazon’s other devices. Earlier this year, a group of university researchers released a report that found voice data from Amazon’s Echo devices are used to target ads to consumers — something the company had denied in the past.
Skills that collect personal information are required to post their privacy policies on a detail page in Amazon’s store, according to the company. Researchers, however, found only 2% of Skills are clear about their data collection practices, and the vast majority don’t mention Alexa or Amazon at all.
Amazon’s One Medical deal, for instance, has sparked questions about how the company would handle personal health data that would fall into its lap.
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