In its first U.S. plastic-free fulfillment center, the retail giant has come up with a lighter, stronger paper packaging that consumers can recycle curbside
Amazon.com recently announced it has exorcised plastic packaging from its automated fulfillment center in Euclid, Ohio, a milestone on the path to eliminating plastic packaging from its U.S. logistics centers.
For the long haul, Amazon AMZN, +1.83% and others are investing in materials that are as strong and light as plastic and as easy to recycle as paper. But that will take a village, as the plastic-like materials — some of which haven’t even been invented yet — will also require new recycling equipment and processes.In the meantime, Amazon and others are working to replace plastic packaging today, with paper that can leverage existing curbside recycling infrastructure.
And it’s no wonder why. The globe produces more paper and paperboard packaging: 41.9 million tons versus 35.7 million tons of plastic, according to the EPA’s latest figures. Yet more than four times as much plastic — 27 million tons compared to 6.4 million tons of paper packaging — ends up as waste. Amazon also is partnering with the U.S. Department of Energy’s National Renewable Energy Lab to develop processes for breaking down plastics so they can be recycled more easily or disposed of safely. As well, Indian recycler Lucro Plastecycle is working with Dow Inc. DOW, +0.02% to develop processes to recapture and reuse some of the most neglected plastic materials.
The online retail giant also has been working with manufacturers to minimize external packaging by shipping more products in their original packaging. Last year, more than one in 10 packages shipped without any Amazon-added wrapping. Progress so far It can be difficult to gauge whether companies are on track to achieve environmental and climate goals, because progress isn’t linear. It comes in fits and starts. Electric vehicles TSLA, +0.30%, for example, are proliferating faster than charging networks, and the resulting range and ease anxiety among consumers risks stilting demand.
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