Amazon's Buy with Prime is coming to more stores this month

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Amazon's Buy with Prime is coming to more stores this month
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Amazon announced that Buy with Prime is no longer invite-only and that every eligible US merchant can apply by January 31st.

Image: AmazonAmazon’s popular subscription service

With nearly a year of experience, Amazon is finally ready to expand the program. By January 31, every eligible US merchant will be able to add Buy with Prime to their stores. If you want to learn more about eligibility, visitAmazon is also launching a brand new feature that will allow Buy with Prime merchants to display customer reviews from Amazon.com within their online stores. Amazon suggests that this will help increase shopper trust and conversion by providing more information.

Sharon Gee, VP of revenue growth and general manager of Omnichannel at BigCommerce, said the following regarding the launch of the app:

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