The streaming services will be looking for a larger share of the $27-billion pot for commercial time in the 2024-25 TV season.
Over the last decade, streaming video platforms have gradually siphoned away viewers from traditional TV networks. But next month, they will be confronting the legacy outlets on their own turf — by going directly for their advertising dollars. For the first time, Amazon Prime Video and Netflix will both be part of what has long been known as 'TV Week,' also called the 'upfronts.
Prime Video subscribers are automatically enrolled in the ad-supported tier unless they pay extra to watch commercial-free. Prime Video currently accounts for 2.8% of all TV viewing in the U.S., according to Nielsen data for March. In an April 11 letter to shareholders, Amazon Chief Executive Andy Jassy said Prime Video has the potential to reach 200 million viewers monthly.
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