Amazon sellers see an opportunity to expand in the Middle East. This is an area that Amazon has not yet fully entered.
sellers see an opportunity to expand in the Middle East. This is an area that Amazon has not yet fully penetrated. Amazon’s accelerator Pattern expected its base of clients to jump 50% in 2023. Amazon initiated its Marketplace in the Middle Eastern region which includes the Unite Arab Emirates and the Kingdom of Saudi Arabia when it rebranded soug.com, a Dubai based e-commerce company it had acquired in 2017 for $580 million.
Of course, Amazon has to fend off competition from local rivals like Noon and Launched. Noon is backed by the Saudi sovereign fund and Mohamed Alabbar. is the largest property developer in the region. Noon’s home page is filled with many categories including Samsung phone and PhilipsAmazon agencies are ramping up support to come into the Middle East and explore how they can grow in the market. Amazon is based in the UAE.
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