Amazon has slashed the cost of its Go cashierless store technology by 96% since 2017. Here's how the internet giant did it.
Internal document obtained by Insider projects even more savings through 2023.Amazon has radically reduced the cost of its"Just Walk Out" cashierless store technology, a testament to the company's ability to turn long-term experimental projects into more affordable business offerings.
The costs include payments for using Amazon Web Services cloud technology and hiring remote employees who manually verify the accuracy of check-outs in the stores, among other tasks. It doesn't take into account business operating costs, such as marketing or merchandising fees, so the total expenditure to run each location is higher. The original Go store cost more than $10 million to operate, according to Brad Stone's book,"Amazon Unbound.
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