From our Winter Issue: Ambush designer YOON_AMBUSH talks to the TikTok superstar bellapoarch about the new collection, Tokyo food delivery, and crypto regrets.
Take one look at Yoon Ahn, and you get the impression that she is one of those rare individuals that can’t help but stunt. She has what is known, in the business, as too much sauce: effortless style in abundance—innate, instinctual stuff. Born in Seattle and now based in Tokyo, Ahn’s label, Ambush, was founded in the mid-2010s as a jewelry brand that turned everyday items—Band-Aids, paper clips, USB keys—into glammy, Duchampian objects of adoration by rendering them from precious metals.
AHN: It depends on what my mood is and when the deadline is. Techno and acid house are good for those days when I have to pump out so much in a short time. It gets me in a fast BPM [beats per minute] rhythm with that concentration. For more research-y days, I go with the flow. For really stressful days, I put on a horror movie, on max volume on speakers. It’s good to hear screams. It’s kind of stress releasing.AHN: You said it. It’s a secret so it will remain a secret.
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