AMC Networks has appointed industry vet Len Fogge as its head of marketing and also expanded the purview of streaming chief Miguel Penella, who will now also oversee the company’s internation…
as its head of marketing and also expanded the purview of streaming chief Miguel Penella, who will now also oversee the company’s international portfolio.As president of marketing, Fogge will lead global marketing and brand strategy including performance marketing, creative, and social for AMC Networks’ domestic and international portfolio of entertainment brands.
In its most recent quarterly report, the company said it had 9.5 million streaming subscribers as of March 31, and remains on track to hit its goal of 20 million to 25 million by 2025. Fogge has been consulting for AMC Networks, helping it post strong returns for the final season of Better Call Saul, which drove more subscription additions to AMC+ than any other premiere of an original series. The exec previously was president of marketing and digital for NBC Entertainment and EVP, creative marketing, research and digital at Showtime Networks.
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