Small business owners consistently leave cybersecurity off their list of top risks. The level of threat is higher than they think, and customers are worried.
The smallest of small businesses are the least concerned about cyber attacks: just 33% of owners with 0-4 employees are concerned about experiencing a cyber attack within a year, compared with 61% of small business owners who have 50 or more employees.
Consumers' expectations for cyber-preparedness vary from industry to industry. A majority of people in the general public say they have confidence that their banks , their health-care providers , and their email providers are equipped to protect them from cybersecurity threats; on the other hand, just 32% expect the social media platforms they use to be prepared.
That's important, because any cyber attack – even one that is quickly resolved – can have a long-lasting negative impact on a business. Consumers would rather not be the victim of a cybersecurity attack themselves, and they are wary to trust businesses that have been compromised in the past. In SurveyMonkey's polling, 55% of people in the U.S. say they would be less likely to continue to do business with brands who are victims of a cyber attack.
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