With the rise of generative AI tools, the Content Authenticity Initiative is developing a digital standard to encourage transparency
only a little more than a year away, some are worried about the risk from deceptively fake political content.
Truepic said it is currently being used by both nongovernmental organizations documenting war crimes and commercial partners, like insurance companies, to verify the authenticity of images of damage. But Ibrahim thinks there's a use case for 2024 candidates who want to prove the content they post is authentic.
"They're communicating directly with our citizens, and they're doing it more than ever on the internet, through social media platforms and other online digital audio and video content," Rao said. "[And as a consumer] you get to look at that information. You get to decide for yourself whether or not you want to believe it," Rao said.
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