In a new campaign for Pepsi’s Pure Leaf iced tea, the actress reads and reimagines several classic fairy tales to show what might have happened if the main characters had said no more often.
Share to twitterActress Amy Poehler stars in a new campaign for Pure Leaf, where she shows what could have happenedFor many of us, the word “no” is the hardest to say. Sure, it might only have two letters and one syllable, and it might be as ubiquitous—and maybe seem as innocuous—as its archrival, “yes.” But there’s more to a word than simply saying it. After all, “no” can breed a fear of missing out or hurting someone close that needs our help.
The series, “Once Upon a No,” is part of a broader campaign directed by fellow actress-director Rashida Jones, which aims to free people to say no more often. “It’s really fun to take these classic stories and turn right rather than turn left on them,” she said. “And I do think in general, big picture, what men and women need to hear often is that you don’t have to do it all.
“Her humor is so fun and dry and so approachable,” McDonald said. “What could be a serious message, she brings a humor to it and almost normalizes ‘no.’ That’s really what we’re trying to accomplish here.” But what about the opposite? Has there ever been a time where she’s not been able to change a “no” to a “yes”?"Sometimes when you’re directing, you have to make really fast creative decisions,” she said. “And what’s good about the word ‘no’ is it’s a complete sentence. Right? Someone can say, Should we use this color paint? and you say no. But sometimes, creatively, no can kind of stop the flow of being creative.
“If someone’s like, ‘Hey, let’s jump off this cliff,’ and then you say, ‘Okay, but I’m nervous that we have to jump off this cliff,’ but in life, for the most part, good boundaries and a good sense of what you have the bandwidth for makes you a good creative partner.”
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Amy Poehler Shows Benefits Of Saying 'No' In New Pure Leaf CampaignIn a new campaign for Pepsi’s Pure Leaf iced tea, actress Amy Poehler reads and re-imagines several classic fairy tales to show what might have happened if the main characters had said “no” more often
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Amy Poehler Shows Benefits Of Saying 'No' In New Pure Leaf CampaignIn a new campaign for Pepsi’s Pure Leaf iced tea, actress Amy Poehler reads and re-imagines several classic fairy tales to show what might have happened if the main characters had said “no” more often
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