An antitrust battle over GIFs could be a wake-up call for Silicon Valley

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An antitrust battle over GIFs could be a wake-up call for Silicon Valley
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On Tuesday, UK regulators forced Meta to unwind its 2020 purchase of Giphy, one of the largest searchable internet libraries of GIFs.

The company said this week that it will continue to explore acquisitions despite the UK ruling. In issuing its decision, the UK’s competition regulator said Meta’s Giphy acquisition risked eliminating a competitor in digital advertising and cutting off third-party access to Giphy’s GIFs.

, arguing that the case primarily served as a political exercise for UK regulators to demonstrate their post-Brexit relevance. “Successfully blocking this deal will catch the eyes of the biggest tech companies in the world,” Gallant said. “The biggest tech companies have grown significantly through mergers and acquisitions, so this decision has the potential to complicate that strategy.”

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