FAST is booming, so why don't services share their stats? VIP+ digs deep for exclusive data on the platform's U.S. performance metrics
The lack of published measurement data — and the fact that what is put out is global and not U.S. — means that in order to assess performance in the U.S., we must turn to third-party data. Only Tubi , Pluto and, as VIP+ can exclusively reveal, Plex release a global MAU figure, with measurement for everyone else a black hole.
Assessing the total streaming landscape for average minutes watched per month among users points out that free streaming services lag behind most SVODs and YouTube. Note more mature services will naturally see first-time downloads decline over time. What stands out most is how dominant Tubi was for first-time downloads over the last 12 months, notching up 28.7 million in what is a positive endorsement of the initiatives Tubi rolled out — boosting out local news, creating channels based on Fox IP and the addition of originals.
There are two distinctive conclusions to be drawn from this analysis. The first is there are clearly tiers between FAST services when assessing data available for TV and mobile devices:Samsung TV Plus, LG Channels+, Vizio Watchfree+Distro TV, Haystack News, Local Now, NewsOn, Prime Video Channels, Sling Free, Stirr, Sports.TV, Very Local
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