Why not make the iPhone 14 better, and the iPhone 14 Pro the best?
Regardless of how you feel aboutthere is one thing that cannot be denied - the Cupertino company knows how to sell expensive devices. After all, we are talking about the tech giant that normalized the $1000+ smartphone and largely paved the way for the massive increase in average smartphone prices over the last couple of years.
Nevertheless, regardless of how successful Apple’s current business model is, there is one particular aspect that simply does not sit well with me. Namely, the utter lack of any meaningful entry-level options. By this I mean that most ‘budget’ Apple products have at least one very obvious and intentional flaw that disproportionately hinders the user experience in some way.
The smartphone market is not limited to the $1000+ segment and there is money to be made outside of it. Additionally, given how good high-end Apple products are, I simply do not see a reason for this approach. You don’t need to make entry-level devices bad, in order for the premium ones to sell well. Why not make the cheaper ones good, and the expensive ones better?
Even if the latter decrease slightly, the added market share that a lower price tag can translate to will offset at least some of the potential loss of profits. That is, of course, based on my limited understanding of economics and Apple.
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