The fireproof book is a joint project that includes author Margaret Atwood, who in a video demonstrated its effectiveness. Here's how and why the book was made.
Rethink's Robbie Percy said that he and fellow creative director Caroline Friesen came up with the idea. Late last year, they had heard about a Texas legislator who listed hundreds of works for potential banning from school libraries: Percy and Friesen wondered if it were possible to make a book protected from the most harrowing censorship.
The Gas Company’s principal owner, Doug Laxdal, told the AP that instead of paper, he and his colleagues used Cinefoil, a specially treated aluminum product. The 384-page text, which can be read like an ordinary novel, took more than two months to complete. The Gas Company needed days just to print out the manuscript; the Cinefoil sheets were so thin that some would fall through cracks in the printer and become damaged beyond repair.
Atwood told the AP that she was immediately interested in the special edition, and in making the video. She was a teenager in the 1950s, when Ray Bradbury’s “Fahrenheit 451” was published, and holds vivid memories of the novel’s futuristic setting, in which books are reduced to ashes. The novel has sold millions of copies and its impact is not just through words, but images, amplified by the award-winning Hulu adaptation starring Elisabeth Moss. Advocates worldwide for women's rights have dressed in the puritanical caped robes Atwood devised for her story. Most recently, some women in handmaid outfits marched to protest the Supreme Court's expected overturning this year of Roe v. Wade, the 1973 decision that legalized abortion nationwide.
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