The Association of National Advertisers’ SeeHer initiative has created its first #WriteHerRight storytelling guide, focused on Latinas, to be released today as part of its annual Multicultura…
’ SeeHer initiative has created its first #WriteHerRight storytelling guide, focused on Latinas, to be released today as part of its annual Multicultural Marketing and Diversity Conference in San Diego, Calif.and NBCUniversal, is intended to be a resource to encourage authentic portrayals of Hispanic women and girls in marketing, media, advertising and entertainment. This first #WriteHerRight guide encourages brands and content creators to help Hispanic women see themselves reflected in content.
The #WriteHerRight guide builds on SeeHer’s own efforts to improve representation for women of diverse backgrounds, seeking to raise awareness of the complex storytelling needed to portray Latina characters as well as provide creative teams with thoughtful ways to reflect these characters.
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