Andrea Riseboroughs' surprise nod after a “grassroots” push among celebrity friends has rankled the industry. But it comes after a long history of bizarre, self-started campaigns.
at the box office, suddenly received an influx of support from major stars like Edward Norton and Jane Fonda via social media in the two weeks leading up to the end of nomination voting.
The actress went from being totally absent from the awards conversation, save for an Independent Spirit Awards nomination, to leading it in mere days. Riseborough’s Oscar campaign was seen as a surreal moment of unexpected candor from an actress, a rare moment where someone seemed happy to admit that they wanted to win and would fight for the chance to do so. That it paid off is still baffling.
Riseborough's campaign is perhaps most reminiscent of the dedicated but small campaign of Carol Kane, who received her only Best Actress nomination for the 1975 Yiddish-language drama, she became the pet cause of the retired PR guru Max Burkett, who liked to "bet on a dark horse." He would attend Hollywood parties and turn up at the homes of the likes of Frank Sinatra with reels ofto broadcast after dinner.
land a nomination for Best Supporting Actor. He hired the infamous publicity agent W.S. ‘Bow-Wow’ Wojciechowicz to run an ad campaign to help him stand out against his impressive competition, which included Sal Mineo and Peter Falk. This involved running For Your Consideration ads in the trades, which included the names of every Academy member alphabetically with a picture of Wills that read, “Win, lose or draw, you’re all my cousins and I love you all.
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