'The beer itself should not be the focus of debate,' Anheuser-Busch inBev CEO Michel Doukeris said on Thursday.
have continued to face criticism and calls to boycott after partnering with Mulvaney, who posted a video showcasing a customized Bud Light can to celebrate her transition to womanhood.
The video was posted by Mulvaney on April 1 and calls to boycott the beer from conservatives began shortly after, which included a response by musician Kid Rock, who shared his own video shooting several Bud Light cans.showed that Bud Light sales dropped by 17 percent when compared to the same week a year prior.
During the call with investors on Thursday, Doukeris briefly mentioned the ongoing controversy surrounding Bud Light and said,"This was the result of one can. It was not made for production or sale to general public. It was one post, not a formal campaign or advertisement." "This situation has impacted our people and especially our frontline workers, the delivery drivers, sales representatives, our wholesalers, bar owners and servers. These people are the fabric of our business. They are our neighbors, family members and friends. We've been doing everything we can to support our teams," Doukeris said.
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