The controversy surrounding Bud Light in the U.S. seriously cut into parent company Anheuser Busch’s bottom line, according to a recent report.
In its second-quarter sales report, the world’s largest brewer reported that overall revenue from the U.S. dropped 10% and sales to U.S. retailers declined by around 14%.
Despite the loss in revenue, the company reported that most consumers have a “favorable” view of Bud Light.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Bad as it was, the biggest drag on Anheuser-Busch InBev profit wasn't Bud LightAnheuser-Busch InBev on Thursday reported a big drop in profit for the second quarter, and as expected results in North America suffered after consumer...
Les mer »
Coors Light, Miller Light combined sales now '50% bigger than Bud Light': Molson Coors CEOMolson Coors beers like Coors Light and Miller Lite are devouring Bud Light’s market share amid ongoing fallout from the Dylan Mulvaney marketing campaign. FOX13
Les mer »
Coors Light brewer benefits from Bud Light's turmoil | CNN BusinessBud Light’s decline is benefiting one of its biggest rivals.
Les mer »
Coors Light, Miller Lite combined sales now '50% bigger than Bud Light': Molson Coors CEOMolson Coors beer brands are swallowing Bud Light’s market share in the wake of Bud's Dylan Mulvaney marketing campaign. Molson Coors reported second-quarter earnings Tuesday.
Les mer »
Bud Light sales plunge following boycott over campaign with transgender influencerAnheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney
Les mer »