Hathaway talks her new global ambassadorship and Gen-Z style.
Last spring, I got to witness this first hand when I met Hathaway at New York’s Mandarin Oriental, 53 floors above a blossoming Central Park. She wore an oversize purple Valentino suit and, of course, a pair of matching glossy Garavani platform pumps. While Hathaway is a kind of millennial icon, having starred in such quotable classics like, she’s quick to credit Gen Z for influencing her more experimental style.
And who better than the Oscar-winning actor to tout the campaign’s mantra “Potential has no age”? Last fall, as Hathaway entered her 40s, she also embarked on a thrilling new era for her career, with upcoming roles ranging from a 1960s housewife in the twisted thrillerThe Idea of YouIn honor of her new role with SHISEIDO, Hathaway sat down withto discuss the joy of skin care, embracing full-tilt fashion, and finding balance in her life.
What do you admire most about the brand, particularly as it reflects the traditions and values of Japanese culture? The care, thoughtfulness, rigor, and passion. That passion is something that the volume can be all the way turned up, but it’s also something that can be very quiet at the same time. And that doesn’t diminish its intensity. I feel that my relationship with SHISEIDO has allowed me to see with much more clarity, depth, and appreciation.
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Anne Hathaway on Becoming the New Face of Shiseido's Vital Perfection LineHathaway talks her new global ambassadorship and Gen-Z style.\r\n\r\nDirector: Mayan Toledano \r\nDirector of Photography: Rachel Batashvili\r\nEditors: Evan Allen, Ana Fangayen\r\nProducer: Qieara Lesesne\r\nAssociate Director, Creative Development: Alexandra Gurvitch\r\nDirector, Creative Development and Programming, Social Media: Sam Sussman\r\nAssociate Producer: Lea Donenberg\r\nAC: Paola Oliveros\r\nGaffer: Devan Davies\r\nAudio: Austin Rumsey\r\nProduction Assistant: Erica Palmieri\r\nSet Designer: Elaine Winter\r\nProduction Coordinator: Ava Kashar\r\nProduction Manager: Kit Fogarty\r\nLine Producer: Romeeka Powell\r\nSenior Director, Production Management: Jessica Schier\r\nAssistant Editor: Andy Morell\r\nPost Production Coordinator: Jovan James\r\nSupervising Editor: Kameron Key\r\nPost Production Supervisor: Edward Taylor\r\nDirector of Content, Production: Rahel Gebreyes\r\nSenior Director, Programming: Linda Gittleson\r\nExecutive Producer: Ruhiya Nuruddin\r\nVP, Digital Video English: Thespena Guatieri\r\nFilmed at Mandarin Oriental, New York
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