'The idea that you could overlay the physical world with things from the digital world could greatly enhance people’s communication, people's connection,'...
Apple Inc. Chief Executive Tim Cook, GQ’s latest cover boy, has a sales pitch for a mixed-reality headset.
Apple’s... Apple Inc. Chief Executive Tim Cook, GQ’s latest cover boy, has a sales pitch for a mixed-reality headset. Apple’s plunge into the so-called metaverse would offer a jolt to a flagging industry as well as serious competition to Facebook parent Meta Platforms Inc. META , Alphabet Inc.’s GOOGL GOOG Google, Microsoft Corp. MSFT , Snap Inc. SNAP and others.
“It’s the idea that there is this environment that may be even better than just the real world — to overlay the virtual world on top of it might be an even better world,” Cook told GQ. “If it could accelerate creativity, if it could just help you do things that you do all day long and you didn’t really think about doing them in a different way.”
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