If you want a new iPod Touch, this may be your last chance.
crying for a simplistic music player designed for the age of streaming, it was clear that Apple wasn’t looking to spend much time on the iPod.
It’s hard to blame the company for that. Most people aren’t particularly interested in carrying a second device that does something their smartphone is perfectly capable of . Tony Fadell, one of the developers of the original iPod,that the iPod team knew that the iPhone could end up overtaking music players. “It became very clear to us that there was a real threat from mobile phones, feature phones.
Apple didn’t see that as a problem, according to Fadell. “At Apple, every single thing that was tried — at least under Steve — needed to ship because it was existential. You couldn’t not make the iPhone successful because you were cannibalizing the iPod business.”
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