WATCH: Apple doubled down on its chip strategy with new MacBooks that use two new in-house chips called the M1 Pro and M1 Max. It also introduced a third generation of its AirPods wireless ear buds and a $5-per-month music streaming service
The new 14-inch and 16-inch models start at $1,999 and range up to $6,099 in their most expensive variations.
"This is the first bedrock that has been laid architecturally, and in many ways it's unprecedented to see this level of performance at this level of power efficiency," he said.Apple's Susmita Dutta showcases the third-generation AirPods featuring spatial audio during a special event at Apple Park in Cupertino, California, U.S. in a photograph released October 18, 2021. Apple Inc/Handout via REUTERS .
were up 0.4% on the news, suggesting Spotify's investors do not view the new service as a major threat.
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