New VIP+ Analysis: Big Tech keeps setting NFT transaction fees massively above industry average levels, with Apple the latest at 30%.
Apple’s decision to allow NFT sales shows it has faith in the long-term nature of NFTs, which is important asBy specifying that purchases can only be made with fiat currency, versus cryptocurrency, Apple also is removing one of the big barriers to mass NFT adoption. As noted in VIP+’s “” report, the majority of adults in the U.S. consider cryptocurrency too difficult for the average person to get their head around.
Big Tech companies are betting that by providing wide access to over a billion devices and servicing users worldwide, entertainment companies will cheerfully hand over much greater shares of their NFT revenues than they would on their own platforms.
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