Apple lacks a clear path to growth this holiday season after four straight quarters of shrinkage

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Apple lacks a clear path to growth this holiday season after four straight quarters of shrinkage
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Apple indicated on Thursday that it doesn't expect revenue growth in the December quarter, which is the busiest time of the year

CFO Luca Maestri said revenue in the period will be "similar" to a year ago, while analysts were expecting growth of about 5%.indicated on Thursday that investors shouldn't expect revenue growth in the December quarter, the busiest and most important time of the year for its business.Still, revenue fell about 1% from a year ago to $89.5 billion, marking a fourth straight quarter of shrinkage.

Apple doesn't provide official hard number guidance and hasn't since 2020. Instead, Maestri said revenue for the current quarter will be "similar" to where it was last year, suggesting the company faces some challenges during the all-important holiday season.Apple's CFO reminded investors that the final quarter of the calendar year "will last the usual 13 weeks whereas the December quarter a year ago spanned 14 weeks.

Tim Cook, chief executive officer of Apple Inc., holds an iPhone 15 Pro Max during an event at Apple Park campus in Cupertino, California, US, on Tuesday, Sept. 12, 2023.For the iPhone, Maestri said the company expects growth "year over year on an absolute basis" even if past comparisons were adjusted to add sales lost because of supply chain disruptions.However, Apple's other hardware businesses don't appear to be faring as well.

Apple said the drop in Mac sales this past quarter was the result of tough comparisons to 2022, when sales got pushed from one period to another because of supply constraints.Both Apple's iPad and its wearables business fell on an annual basis in the September quarter, and Apple is expecting even more declines in this quarter. For iPad revenue, Apple saw a 10% decline.

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