Apple's attention turns to the desktop, with new details on the iMac Pro promising a powerful upgrade. Will it attract new users?
Is the iMac Pro likely to increase the user base of the macOS platform? Apple’s marketing machine is certainly going to try to and the continued imrpvoent improvements in the M1 family make for a tempting offer. Yet moving over to a new ecosystem, especially in a corporate environment, is not an easy thing to do.
What’s more likely is that the iMac Pro is going to be the “big upgrade” in many departments, finally unlocking the budget to go for something that offers a significant step up over the Intel-based iMac Pro desktops.the moment that the entire platform would have moved over to Apple Silicon. Following the launch of the iMac Pro, only the luxuriously powered Mac Pro remains to make the switch.
After that… well the M1 line-up will be finished. I guess it’ll be set for the M2 to take Apple beyond 2022. What will two more years of experience contribute to the chip design? Will the demand for even more power still be ther or was the M1 the macOS equivalent of increasing the size of the iPhone screen with the 6 Pro? And can the Windows-based competition match the marketing and the muscle?
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