Apple maintains prices on new iPhones despite inflation

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Apple maintains prices on new iPhones despite inflation
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Apple’s latest line-up of iPhones will boast better cameras, faster processors, and a longer-lasting battery at the same prices as last year’s model, despite the inflationary pressure that has driven up the cost of many other everyday items.

CUPERTINO, Calif. — Apple’s latest line-up of iPhones will boast better cameras, faster processors, and a longer lasting battery at the same prices as last year’s model, despite the inflationary pressure that has driven up the cost of many other everyday items.

The hoopla surrounding Apple’s new iPhone 14 models is part of a post-Labor Day ritual the company has staged annually for more than a decade. Wednesday’s event was held on the company’s Cupertino, California, campus at a theater named after company co-founder Steve Jobs. Among the latest improvements is a 48-megapixel camera in the Pro and Pro Max models that the company said will produce especially crisp pictures. The iPhone 13 versions of the Pro and Pro Max have 12-megapixel cameras. This year’s high-end models will also have always-on displays that stay lit even when the device is locked, a feature that has long been available on many smartphones powered by Google’s Android software.

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