Apple has a conservative production plan for the iPhone this year and it's partly because it knows the iPhone 14 is not a game-changer.
Apple had earlier warned that supply snarls could affect sales by $4 billion to $8 billion this quarter. This could be attributed to a new round of lockdowns in China where a large percentage of production is concentrated.
The company has a reputation for having a tighter grip on its supply chain than rivals, which suggests there is another factor at play - lower demand. Gurman says the iPhone 14 will be more of an S upgrade, meaning it will be an incremental upgrade over last year's models. For starters, the new phones will be powered by a chip that will be based on a manufacturing tech that the company has been using for the last two years. Also, even though the iPhone 14 Pro and Pro Max are expected to replace the notch with pill and hole cutouts, the
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