Analysts expected Apple to sell 240 million iPhones in 2022, but now, Apple seems to have changed its plans.
As some of you may know, Apple has stopped disclosing its production targets back in 2019, and the company doesn't publish how many iPhones it is selling.
However, Cupertino has warned there will be an effect of recent pandemic-related lockdowns that have been happening in China. Apple has stated the situation may impact sales by $4 billion to $8 billion in the current quarter. On top of everything, the whole tech industry expects consumer spending to slow down, due to the fact that many everyday essentials are getting a bit more expensive because of rising fuel and material prices.Shipments have dropped 11% in the first quarter across the entire mobile tech market, and this is the worst the numbers have been since 2020 happened. Even Xiaomi, a company that's been record-breaking in its growth, has posted a first-ever quarterly revenue decline earlier this month.
But is Apple really in danger from all of this? Probably not, given the fact that Apple is facing even less competition , and demand for Apple products is usually high because of the wealthier customer base and software and services ecosystem.. As you probably know already, the four flagship models are expected to bring a bigger update than what the iPhone 13 series brought to the table.
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