The expansion comes as Apple’s advertising business is under increasing scrutiny.
Apple is planning to release new ad"placements" as soon as the holiday season of this year.
The new ad units represent a significant expansion in Apple's advertising inventory, which is focused on its App Store.plans to release new ad"placements" as soon as the holiday season of this year, according to a message sent to developers on Tuesday inviting them to an online session to encourage them to buy ads.
The new ad units represent a significant expansion in Apple's advertising inventory, which is focused on its App Store. In recent years, Apple's advertising inventory has been limited to one unit in the Search tab on the App Store and one on the search results page. "With new opportunities coming to Apple Search Ads, you can promote your apps across the App Store to engage even more customers this holiday season," according to the message, which was
by Mobile Dev Memo founder Eric Seufert and confirmed to CNBC by a developer who received the invite.
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