Apple’s new iPhone privacy ad tackles App Tracking Transparency and Mail Privacy Protection - here’s what they mean.
, the new iPhone privacy ad tells the story of Ellie. She’s a regular smartphone user who discovers that her data is sold online. The imaginary, cleverly named “Dubiou’s” auction house sells everything about her.
We never get to witness such business practices, however. It all happens digitally, without our express knowledge. Then again, not everyone will care. Most internet users accept the trade-off, having their data harvested for ads in return for free services. The new iPhone ad highlights two of the most privacy features that Apple introduced in recent years to improve privacy on iPhone and other devices. is an iOS 14 feature that came out more than a year ago, much to the displeasure of Facebook. The feature forces iPhone apps to ask users if they allow apps to track them online. Facebook launched a fierce attack against Apple as ATT was about to roll out. But ultimately, the company had to accept defeat.
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