Apple on Thursday posted its first quarterly revenue drop in nearly four years after pandemic-driven restrictions on its China factories curtailed sales of the latest iPhone during the holiday season.
The company's sales of $117 billion for the October-December period represented a 5% decline from the same time in the previous year, a deeper downturn than analysts had projected.
It marks Apple's first year-over-year decrease in quarterly revenue since the January-March period in 2019 when sales also slipped 5% amid slowing iPhone demand and the fallout of a trade war with China that was being waged by then-President Donald Trump. Apple's profit also eroded during the past quarter, even though the Cupertino-based company remained a pillar of prosperity. Earnings totaled $30 billion, or $1.88 per share, a 13 decrease from the same time in the previous year. Those results also missed a target of $1.94 per share set by analysts polled by FactSet Research.
Investors reacted to the letdown by driving down Apple's stock by nearly 5% in Thursday's extended trading. That reversed a recent rally that had recently lifted Apple's shares, which lost more than a quarter of their value last year amid a broad slump in technology stocks. Despite the quarterly downturn in its fortunes. Apple hasn't signaled any intention to resort to mass layoffs — a stark contrast to its peers in technology. Industry giants Alphabet, Microsoft, Amazon and Meta Platoforms have announced plans to jettison more than a combined 50,000 employees as they adjust to revenue slowdowns or downturns caused by people's lessening dependence on the digital realm as the pandemic has eased.
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