According to a new report, Apple recently hired another ad exec as it gears up to launch an ad-supported plan for Apple TV+.
As of 2024, Apple TV+ is one of the only streaming services that doesn't offer a cheaper, ad-supported plan, but that might change soon. On Monday, Business Insider reported that Apple recently hired Joseph Cady, who most recently served as one of the top advertising executives at NBCUniversal. Cady established NBC's partnerships with Amazon, Google, and TikTok, and now he will run 'data-driven and targeted TV advertising' for Apple.
Other notable recent hires include DIRECTV VP Jason Brum, NBCUniversal campaign manager for Peacock Chandler Taylor, and FanDuel senior director of sponsorships and ad sales Jacqueline Bleazey. Apple has yet to make any formal announcements about ads on Apple TV+, but aside from the spate of hirings, there have been signs that a new tier is coming. After winning the rights to MLS Season Pass in 2022, Apple began selling ads to run during its dozens of Major League Soccer broadcasts.
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