The NCAA approved on-field sponsorships in college football, meaning corporate logos could be coming to the field at Beaver Stadium in 2024.
As Penn State pursues new revenue streams to pay players and for its $700 million Beaver Stadium renovation, the NCAA has offered one. The NCAA Playoff Rules Oversight Panel approved the placement of sponsor logos on college football fields beginning with the 2024 season. The decision permits college football programs to sell ad space on their fields, just in time to begin sharing revenue with athletes.
"This change allows schools to generate additional income to support student-athletes," NCAA President Charlie Baker said in a statement. "I'm pleased that we could find flexibility within our rules to make this happen for member schools." "Growing and sustaining our successful varsity programs is largely fueled by the revenue from football, which is why investing in Beaver Stadium is so critical," Penn State Athletic Director Patrick Kraft told the university's Board of Trustees.to be completed in time for the 2027 season. The renovation, which is underway with maintenance work, will begin in earnest after the 2024 season.
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