In the Gene Smith Expects Revenue Sharing with College Athletes thread I posted comments in which I promised to share a long-f
to share a long-form piece that dared to dream what college sports might look like 25 to 30 years into the future. I wrote that piece 11 years ago in another forum I frequented back then. I've looked back at it two or three times as the landscape of college football has changed, and have thought even more about it as those changes accelerated in recent years.
Market forces will prevail. Human nature won't be meaningfully repressed. Amateurism doesn't exist in the big business of college sports. The charade is over. Colleges no longer administer the highest level of football and basketball programs. They enter the licensing business full tilt. For them, refreshingly, it's a simpler task, as their full focus can be on maximizing the value of these adjuncts, with no energies wasted in dispelling endless hypocrisies. Perhaps they'll even bolster the gravitas of these academies with available broad-based and specialized degrees in Professional Sports.The only restriction on the scholarship is that it's good for a total of 10 full semesters of use over any span of time.
High school football and basketball athletes are allowed all inducements, and these are not university-regulated. Once administrators are convinced this is the route to go, what about the fans/alumni, boosters, faculties? As long as the overall university brand is protected you're off to a solid start. Then, for the fans/alumni - winning is the thing. With a level playing field, fans then just want to be entertained and to secure those coveted bragging rights by winning.
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