Panera's Grilled Mac & Cheese Sandwich is the next leap forward for a restaurant chain that already dishes out 50 million annual servings of the classic menu...
That’s the essential proposition of Panera Bread’s recently unveiled Grilled Mac & Cheese Sandwich. It’s an offering, priced around $10, that’s pretty much as billed: the all-American dish, but in this case served between two slices of white bread — or, to be more specific, what Panera calls its “thick-sliced country white miche” .
Another factor likely driving the sandwich’s creation, says restaurant-industry analyst John Zolidis: the constant need for innovation among fast-food and fast-casual chains. “Novelty is super-important with customers,” he says, noting how Starbucks SBUX, -0.25% has practically built its entire business upon new and seasonal menu items .
Panera also tries to provide a degree of texture by including some Parmesan crisps — like a cross between cheese and potato chips — in the filling. I wish the sandwich actually had more of those crisps, because they really give you something to chew on — literally. I also wouldn’t mind seeing the sandwich on crispier bread — the softness of the white miche just serves as a constant reminder of ALL THOSE FREAKING CARBS you’re consuming.
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