Ariana Grande has tapped Michelle Shigemasa to helm the brand.
“R.e.m. Beauty has been on an incredible journey since launching in 2021. I’m not only excited to be joining such a forward-thinking organization but also to work by Ariana’s side to empower our community to become their most confident and beautiful self and to make a positive impact on the world,” Shigemasa said in an email. “Ariana’s unwavering dedication to innovation and creativity are unparalleled, and I am thrilled to be the one to help her take R.e.m. Beauty into limitless possibilities.
The brand’s beauty license was previously held by Forma Brands. As reported, R.e.m. moved to terminate that agreement upon Forma’s filing for Chapter 11 bankruptcy last month, with sources telling WWD at the time its operations would move in-house. R.e.m. has since entered an agreement to buy inventory and intellectual property from Forma for $15 million, per a transition services agreement dated Friday, and a purchase agreement filed Jan. 27.
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