Armani beauty unveiled “L’Exposition”—an exhibition celebrating its Armani Privé Haute Couture Fragrance collection. Faces of the brand, including Jackson Wang, Jackson Yee, and Elaine Zhong celebrated the exhibition’s opening.
The star-studded opening night helped the brand score more than 1.7 billion impressions and seven trending topic placements on Weibo, according to the company.
As guests ascend upon a flight of the grand stairway, they enter The Catwalk, which features four Armani Privé scents that match four couture creations. The next room, Les Eaux, presents nature-inspired scents within a romantic garden made up of plants and flowers sculpted from scented paper. Next up is Les Mille et Une Nuits, a mystical desert scene that interprets opulent scents derived from Middle Eastern olfactory ingredients.
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