Musicians suddenly have granular data on their fans, thanks to the rise of virtual concerts. They plan to use the insights to inform tour schedules, tailor marketing and create new experiences.
gets users to hawk live music experiences to their friends, such as festivals and weekend trips with Justin Bieber, J Balvin and Diplo.How could your favorite musicians use your data to better connect with you? Join the conversation below.
The question for artists now, Mr. Kessler says, is “How do I deliver this to the people who care about me the most and use that to grow my audience as opposed to getting the broadest distribution out the gate?” While live events began ramping up this past summer, and next year is expected to be the concert industry’s biggest ever, music and touring executives say the technology and the platforms that carried artists through the pandemic aren’t going away.
She predicts the industry will see the continued explosion of such digital experiences versus a heavy reliance on physical products, especially as Covid has impacted the supply chain for vinyl records and merchandise—and that the data harvested during the pandemic will inform which kinds of experiences fans want most.
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